Chandler Bolt | Funnel Building: Keeping It Simple for Scalable Growth

by | October, 2017 | Conversion Optimization, Podcast | 0 comments

In this episode of the Automate & Convert podcast, Phil MacNevin talks with Chandler Bolt, the Founder and CEO of Self-Publishing School, the #1 online resource for writing your first book. He’s also the author of 6 best-selling books and host of the podcast Self-Publishing School. Through his books, podcast, training videos and SPS, Chandler has helped thousands of people on their journey to writing and marketing their first book. And he shares the strategies behind building the high converting funnels that have helped him to grow a multi-million dollar business – strategies that you can use too.   

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Chandler Bolt was a college dropout.

He was sick and tired of listening to professors who talked about building businesses even though they’d never built a business in their life…

…Now he’s the Founder and CEO of Self-Publishing School, the #1 online resource for writing your first book, and SPS has now done over $5 million in business. And he’s my next guest on this Automate & Convert Podcast episode.

So how did Chandler go from college dropout to multi-million dollar business owner?

One of the secrets of his success is simple: high converting funnels.

Yet building high converting funnels can be a lot harder than it sounds. Chandler shares the strategies his team uses that have helped to grow SPS into a multi-million dollar company and it is surprisingly simple. So simple that he applies the KISS method for building funnels.

During our conversation, Chandler reveals how you can build scalable funnels and why you don’t want to necessarily spend a lot of money on your funnels. Listen to our conversation to learn how you can simplify your funnels, figure out what is working and get the results you want in your business.  

In this episode, you will…

  • Learn why building complicated funnels is harder to scale
  • Hear about a surprising strategy that has helped SPS build their highest converting funnel yet
  • Learn one piece of information you may want to start asking for on your opt-in forms
  • Gain insight into why you want to either want to optimize or cut ties with your funnel

Episode Resources:
Self-Publishing School
Article: How To Publish A Book

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